In the past, cosmetic surgery was felt to be just for women. Men have come to realize that they don't have to "gracefully" age and accept their deepening jowls, lines, or turkey necks, nor live with a nose that is too large for their face, nor fat deposits, especially "love handles" that resist diets and exercise.
CoolSculpting of love "handles" and the abdomen is a non-invasive technique with minimal downtime. Some patients prefer Liposuction, and a few male patients have required Abdominoplasty to achieve their goals.
Men are increasingly asking for laser and light treatments of facial skin. And facelifts, eyelid and brow surgery are becoming very popular. In fact, Rhinoplasty is currently the number one male cosmetic procedure.
There is no longer a stigma associated with male cosmetic surgery, and men are less embarrassed undergoing procedures.